9:03 AM

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Probability Applied to Landing Page Testing

So how does probability apply to landing page optimization? The random variables are the visits to your site from the traffic sources that you have selected for the test. The audience itself may be subject to sampling bias. You are counting whether or not the conversion happened as a result of the visit. You are assuming that there is some underlying and fixed probability of the conversion happening, and that the only other possible outcome...
2:44 PM

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Testing of Statistical Hypothesis

Understanding the Results The null hypothesis in probability and statistics is the starting assumption that nothing other than random chance is operating to create the observed effect that you see in a particular set of data. Basically it assumes that the measured effects are the same across the independent conditions being tested. There are no differences or relationships between these independent variables and the dependent outcomes—equal until...